Logo Guidelines

To maintain the integrity of the Espressif brand, please follow the guidelines for the use of our logo. These guidelines have been developed to ensure a consistent representation of our brand across all mediums and platforms.

When using the Espressif's logo, kindly include the following disclaimer: "All Espressif's logos are trademarks of Espressif Systems (Shanghai) Co., Ltd.".

We are open to collaborate on a co-branded logo design that makes waves. Feel free to contact us at marketing@zyxta.com to create something magical.

Espressif Logo

Primary & Chinese Logo

Espressif’s logo consists of the logo mark and the word mark. When using the logo for commercial purposes, the two elements must always be applied together.

Primary Logo

The Primary Logo is the main brand symbol of Espressif and should be used in most situations.

Primary horizontal logo

Primary vertical logo

Chinese Logo

The Chinese Logo is typically used in settings where Chinese characters are the primary language.

Chinese horizontal logo

Chinese vertical logo

Logo Usage

Color Variations

Black is one of Espressif’s brand colors. When the background is solid black, the Espressif logo should be displayed with a red logo mark and a white word mark.

In cases where a solid black background is not possible, it is advisable to choose a color that provides the strongest contrast to the background to ensure the Espressif logo maintains its visibility.

Logo on Black Background

White Logo

Clear Space

To maintain that the Espressif logo is clearly visible in all applications, it is necessary to maintain adequate clear space around it.

As shown in the figure, taking the height of the logo mark as a unit "X" for reference, and the safe space for Espressif logo should be 1/2 height of the logo mark.

Minimum Size

In order to preserve legibility, please avoid scaling down the Espressif logo below the recommended minimum sizes when using it on both digital and print materials.

Digital

When using the Espressif logo in digital media, the width of the horizontal logo must be at least 68 pixels, and the width of the vertical logo must be at least 42 pixels. For the Chinese logo, the minimum width for the horizontal logo is 74 pixels, and the minimum width for the vertical logo is 46 pixels.

Primary
horizontal logo

Primary
vertical logo

Chinese
horizontal logo

Chinese
vertical logo

Print

When using the Espressif logo in print media, the width of the horizontal logo should be at least 24 mm, and the width of the vertical logo should be at least 14 mm. For the Chinese logo, the minimum width for the horizontal logo is 26 mm, and the minimum width for the vertical logo is 16 mm.

Primary
horizontal logo

Primary
vertical logo

Chinese
horizontal logo

Chinese
vertical logo

Logo Dont’s

To maintain the integrity of the Espressif logo and ensure brand consistency, it is important to use the logo correctly. Please avoid the following non-standard uses of the logo.